WSS is a consultancy supporting small and medium-sized businesses with ISO management systems, process innovation, and change management. The focus is practical, vendor-neutral advice that helps a business run more smoothly and prove its quality to customers and auditors alike.

Principal Consultant

Damian Winstone

Damian Winstone, Principal Consultant at Winstone Strategic Services

I'm Damian, the founder and Principal Consultant of Winstone Strategic Services.

My career was shaped over two decades at ARH Group Ltd, a facilities management and building services organisation, where I supported the company's growth from £3m to £25m turnover. Operating in a fast-growing SME meant delivering multiple disciplines concurrently to bridge capability gaps during periods of change — experience that built strong prioritisation, coordination and judgement under pressure.

I progressed through a wide range of roles at ARH — from CAD Designer and Key Account Manager to Operations Manager, Business Analyst, Financial Controller, and ultimately Commercial Business Partner at board level. This breadth gave me a rare end-to-end understanding of how a business actually operates: across finance, operations, compliance, marketing, facilities and digital systems.

As a senior leader I influenced organisational strategy, corporate vision, compliance ethos and a data-driven culture. I led major change and transformation programmes, embedding continuous improvement and evidence-based decision making while keeping a consistent focus on customer satisfaction and commercial performance in a highly regulated, low-margin environment.

My specialisms — change management and adoption, process analysis and improvement, ISO management systems, and the integration of technology and data to improve how a business runs — are the three service pillars WSS is built around today.

The path here
  1. CAD Designer
  2. Key Account Manager
  3. Operations Manager
  4. Business Analyst
  5. Financial Controller
  6. Commercial Business Partner — board level
  7. Founder & Principal Consultant, WSS

Qualifications & credentials

  • BSc in Computer Aided Design
  • CMI Level 5 Diploma in Management & Leadership
  • IRCA Certified Lead Auditor
  • Foundation Engineering, University of Birmingham
  • Advanced user of Excel and Power BI

How we work

A clear, low-risk path — start to finish.

Every engagement follows the same path, so you always know what's happening and why.

  1. 01

    Discovery call

    A short, no-obligation conversation to understand your situation and whether WSS can help.

  2. 02

    Scope & proposal

    A written outline of the work, timescales and cost before anything begins.

  3. 03

    Delivery

    The work itself, done collaboratively with your team rather than handed down to it.

  4. 04

    Handover & support

    You are left with systems your people can run themselves.

Vendor-neutral

Advice on what's right for you, never on what someone gets paid to sell.

Hands-on

You work directly with the consultant doing the work — no hand-offs.

Built to last

You're left with systems your own people can run after we leave.

Not sure where to start? A short conversation usually makes it clear.

Book a call